CASE STUDY:
DRIVING COMMUNITY ENGAGEMENT
A popular kids’ brand partnered with TMG to execute a social media campaign with the goal of increasing community engagement amongst Millennial Families with children 3-6 years old.
TMG Strategy: Creating content focused on the WOW moments. Influencers were asked to deliver video content highlighting the first authentic reaction to the magical moment a kid first opens a new toy. Organic giggles and conversation took center stage, and creators asked to only include CTA in caption.
Instagram, YouTube, and TikTok creators who authentically shared their family life with their following, delivered 68 pieces of high quality, joyful content that resulted in 3X EMV.
$140k
Campaign Spend
3.2M
Total Impressions
$162k
Engagements
5.76k
Organic
Clicks
SOW Guarantees | TMG Delivery | |
Posts | 60-75 | 68 |
Cumulative Followers | 10M | 19M |
Impressions | 1M | 3.2M |
US Audience | 50% | 65.6% |
VR | 10% | 16.8% |
Campaign Performance
$452.3K
Total EMV
Instagram
Reels
Impressions
Engagements
Engagement Rate
Reach
EMV
SMV
34
797.81k
40.58k
4.01%
665.77k
$126.9k
$79.1k
TikTok
25
1.09M
61.65k
5.65%
$211.9k
$76.6k
Videos
Video Views
Engagements
Engagement Rate
EMV
SMV
YouTube
8
1.21M
59.43k
4.91%
$113.5k
$27.6k
Shorts
Video Views
Engagements
Engagement Rate
EMV
SMV
talla
media group
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